What AI actually is (beyond the buzzwords)

Understanding how generative AI works (LLMs, training data, prompts)

Ethical considerations and data privacy in everyday use

Choosing your AI stack: tools for different business needs (ChatGPT, Claude, Perplexity, Canva AI, etc.)

Prompt engineering basics: how to get what you want

System prompts vs user prompts

Multi-step prompting and refinement

AI personas and prompt libraries

Building a marketing strategy with AI assistance (CLARITY framework)

Audience research with AI: personas, pain points, segment insights

Competitor benchmarking using AI tools

AI-powered brand voice and consistency

Creating social posts, blog content, and video scripts

Repurposing content across channels with AI

SEO optimization using AI (keywords, meta, link strategy)

Writing like yourself with AI support (not sounding like a bot)

Using AI for graphic design (Canva AI, Midjourney, DALL·E)

Branded templates and style guides with AI

Quick-turn visuals for campaigns and launches

Image editing, enhancement, and custom merch creation

Building AI-powered customer journeys

AI in email marketing (automated segmentation, writing, and testing)

Chatbots and conversational AI best practices

Personalization without creepiness

AI for marketing analytics and dashboards

Predictive modeling and scenario planning

A/B testing with AI insights

Turning raw data into client-ready visualizations

Using AI to build info products (ebooks, courses, templates)

Turning your expertise into AI-powered tools or apps

Writing books and building IP faster with AI support

Staying original: avoiding regurgitated content while scaling